I worked on Whataburger for many years creating and concepting numerous POP, logos, convention displays and interactive elements, packaging, and merch. This brand holds a special place in my heart for providing opportunities for fun typographic experiments.
I worked on the Family Convention and Whatagames twice, and each time it was an absolute blast. We created giant interactive type, fry thrones, and were able to visit and see our work in action.
A few fun logos created for different Whataburger events. The top two were just concepts that weren’t selected in the end.
We enjoyed working on Whataburger apparel for Magellan at Academy. Whataburger and fishing provide some fun conceptual combinations. Available this spring!