McGarrah Jessee created a campaign for Frost called “Opt for Optimism,” which repositioned them to stand out from other banks and make their values clear. We led a proprietary research study that revealed something big: When people are optimistic, they’re more likely to have better financial health. With that, the mission became clear. We created a movement to encourage financial optimism and let our customers prove the value.
In collaboration with others, I designed elements of our Opt for Optimism kit that was sent to influencers. The kit included a 30-Day Challenge deck of cards, stickers, embossed notebook, and hat. We created a high school curriculum that included a version of our optimism challenge catered to students in a booklet that will be rolled out after the pandemic has ended.
This kit was developed in collaboration with other designers.
I collaborated with Lexy Garcia on the design of this site. Please visit optforoptimism.com to view more.
This workbook was developed as part of our curriculum for Weslaco High School’s Optimism Challenge.
These concept logos were designed for a concert and brunch series held by Frost Bank’s Opt for Optimism initiative. In the end, they weren’t selected by clients.